Embeded below is the slideset from a talk given recently to a group of GME faculty. It’s part intro to social media and part exploration of the professionalism implications for physicians involved in social media.
- Almost all residents and medical students have social media accounts, a majority check their accounts multiple times a day. While most use social networks exclusively for personal purposes increasing numbers use social media for professional reasons as well.
- Social media involvement presents many potential professional and educational benefits to physicians, and to their patients. These benefits likely outweigh any potential “risks”, assuming physicians act responsibly.
- Physicians must be mindful of their behavior online, just as they are in “real life”, and should adhere to professional standards.
- Patients search online for medical information and for physicians, and many contribute to physician ratings sites. We have a professional duty to help identify and curate reliable resources for patients. We should also track, and take control of, our online reputation.
- Undergraduate and graduate medical educators have a duty to adapt to this new milieu. They need to provide support and guidance during formative years in medical school and residency as trainees adapt to new professional identities.